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HOW DO YOU LIKE YOUR COFFEE?

A COFFEE TASTING GUIDE TO LEARNING WHAT YOU LIKE, LIKING WHAT YOU DRINK AND FINDING YOUR PEACE

Peace Coffee

A good cup of coffee is simple to define: it’s one you like drinking! But what if you don’t really know what you like?

We can help. Read on!

WHAT TASTE REALLY MEANS

With coffee, four things really matter: aroma, flavor, mouthfeel and finish.

AROMA

Half of coffee’s flavor comes from how it smells.

Whole beans, ground coffee, and brewed coffee all have different aromas. Give it a good sniff. What do you notice?

FLAVOR

Good coffee is complex, with subtle flavor notes.

Start with a sip. Follow with a slurp. Close your eyes. What flavors show up?

MOUTHFEEL

Mouthfeel, or body, is the texture of the coffee.

Look for textures that feel creamy, rich, or smooth. Never weak, watery, or sludgy.

FINISH

Finish describes what you taste after you swallow the coffee.

Coffee's flavor may shift from first sip to
last. What flavors & feelings linger?

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Peace Coffee

ACID: THE MISUNDERSTOOD MAGIC OF THE MORNING CUP

Acid is often what makes or breaks a brew. Lower acidity (often found in dark roasts) and higher acidity (often found in light roasts) can both be wonderful, as long as acid is in balance with the other elements.

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WHAT’S IN A ROAST?

We buy amazing beans, organically grown by people we've known and trusted for decades. Our job is to help each bean sing its best notes without getting in the way. Roasting times and temps bring out different aromatics and flavors.

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QUESTION YOUR CUP

Most of us don’t have a great vocab for what we like or don’t like in coffee. We may not even love our β€œfave” or the leading brand we’re just used to it.

Grab your favorite
cup. Don’t just drink
it. Taste it.

Really taste it.

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Sip once. Sip twice.
Notice the first hit,
the middle and the end.

And then tune into:

IS IT...ROUND?

Hold it in your mouth. Different flavors show up, and no one flavor predominates. Feel it surround your taste-brain.

NOT:

Flat = One note. Not much to notice.
Weak = Flavorless.
Sharp = Hits hard, then goes nowhere.

IS IT...BALANCED?

Balance doesn’t mean all things are
equal. It just means there’s a great
ratio between acidity, sweetness, and
bitterness.

NOT:

Too bitter=Harsh or burnt.
Too acidic=Sour.
Too sweet=Cloying.

IS IT...BRIGHT?

Bright means the coffee is pleasantly
acidic. It can be described as zingy,
light, floral, or fruity. Light roasts
have the most brightness.

NOT:

Sour, acrid, harsh, or chemically.
Too much of a good thing is a
bad thing.

IS IT...RICH?

Roasty. Toasty. Nutty. Smoky. A little bitterness creates depth. The organic Arabica beans we use are naturally less bitter than other coffee varieties.

NOT:

Burnt. Other coffee companies
overroast in order to hide lower
quality beans or to create consis-
tency among beans that were
picked at the wrong time.

THE HIGH NOTES

We have something for everyone.

Sunshine without the kick. This light roast keeps its tasty citrus lift.

Ideal cold brew. Made to mix with enough character to hold its own.

Depth with nuance. A great espresso and also a delicious drip.

The quintessential breakfast blend. Tasty and balanced.

Sweeter medium. This sunny, just-right roast also makes a great espresso.

Classic coffee, dialed up. Straddles medium/dark with balanced richness.

All the power, no jolt. Our classic French Roast loses nothing in translation.

Beloved brew. Incredibly balanced, creamy medium cup with nuts for days.

Darkest dark. A rich, complex cup we'd put up against any dark on the planet.

The all-day drinker. Highly satisfying medium that's #1 in our office pot.

Approachable dark. Slightly lighter take with just enough punch and chocolate.

Dark roaster's dream. This deep, roasty cup carries a touch of sweetness.

Sparkling light roast. Made to savor with distinctive notes and rare fruit.

Cheerful light roast. This super approachable cup has light citrus lift.

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MEET YOUR NEW GO-TO BREW

Can't decide? We've got you. Take our Coffee Matchmaker to find the brew for you.

TRY SOMETHING NEW. WE DARE YOU.

Birchwood - Peace Coffee
BEST SELLER

Birchwood

Medium Roast

Crowd pleaser. Perfectly balanced medium roast that epitomizes "good coffee."

Regular price From $15.00
Sale price From $15.00 Regular price
Twin Cities - Peace Coffee
BEST SELLER

Twin Cities

Dark Roast

Classic coffee, dialed up. Straddles medium/dark with balanced richness.

Regular price From $18.00
Sale price From $18.00 Regular price
Guatemala - Peace Coffee
BEST SELLER

Guatemala

Dark Roast

Darkest dark. A rich, complex cup we'd put up against any dark on the planet.

Regular price From $18.00
Sale price From $18.00 Regular price
Black Squirrel - Peace Coffee
BEST SELLER

Black Squirrel

Medium Roast

Quintessential espresso. Coffeehouse flavor brews a tasty drip cup, too!

Regular price From $18.00
Sale price From $18.00 Regular price
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