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THE NEVER GIVE UP CUP

Peace Coffee

POWERLESS? NOT WHEN YOU’RE DRINKING PEACE. HERE’S WHAT YOUR CUP CAN DO:

DOING GOOD TASTES BETTER
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Coffee Can Be a Force for Good

Our co-op partners in coffee growing regions around the world have:
Brought Electricity Up a Mountain

Guatemala: Manos Campesinas Co-op secured power lines for their community and leveled up their operation, establishing a modern coffee roasting, cupping and training center.

HELPED WOMEN ESCAPE ABUSE

Honduras: COMUCAP Co-op began with a radio show encouraging female listeners to escape abuse and financial reliance on their husbands. By cultivating coffee, this female collective gained strength, community, and the means to build secure lives for themselves and their children.

​Preserved Indigenous Culture

Colombia: Arhuaco woman, Auroroa Izquierdo, founded ANEI Co-op to use coffee production to support local indigenous and farmer economies. Through eco-sustainable initiatives, they uphold the social, economic, and cultural rights and traditional structures of their members.

FOUGHT OFF A PLANT PLAGUE

Honduras: COMSA farmers escaped a plant disease epidemic by ​using innovative regenerative organic agricultural methods.​ Neighboring farms fell as COMSA coffee trees thrived, even improving yield and quality during the crisis.

Meet Our Farmer Partners
DID YOU KNOW?

70% OF SMALLHOLDER FARMERS DON’T MAKE ENOUGH TO LIVE ON

We’re been working to change that since 1996, by paying fair, above-market rates to our farmer partners.

FAIR-ER TRADE

Most coffee is bought through middlemen who pay farmers much less. Working closely with the same co-ops for years does better for all. Impact takes time.

PEACE COFFEE
FAIR TRADE
100% DIRECT FROM CO-OPS
Better coffee. More good.

Farmers deserve to be compensated fairly for their hard work, covering the true costs of production and enabling them to reinvest in their farms, foster innovation, and secure their livelihoods for future generations.

Our commitment goes beyond just providing exceptional coffee; it's deeply rooted in ensuring the well-being and sustainability of the communities that cultivate it. We've partnered with 95% of our farmer cooperatives for over five years and 50% for over a decade.

MEET OUR FARMER PARTNERS
NEVER NOT FAIR TRADE AND ORGANIC. EVERY SIP SINCE 1996.
Peace Coffee

MAKE COFFEE, NOT CLIMATE CHANGE

Shade grown coffee like ours is grown in small, naturally forested plots. Not on large coffee farms that are high sun, water intensive, and chemically treated.

Here's why that matters:

MADE IN THE SHADE

Here are just a few of the ways shade grown organic coffee is kinder to the earth:
CONSERVES WATER

Taller trees provide shade, protecting plants and retaining soil moisture.

PRESERVES HABITAT

Natural landscapes are alive with countless species—plants, animals, fungi, microbes—all connected in a delicate balance designed to keep earth thriving.

Saves Soil

Overtime, industrial farming depletes soil and increases the susceptibility of crops to disease. This begins a cycle of needing more and more chemical inputs.

NO SYNthetic Chemicals

Ecosystems are naturally nutrient-rich and pest resisting, boosted with natural fertilizers & insect repellents made by farmers from things like compost.

NO CLEARCUTTING

Industrial farms clearcut forests to plant coffee for short-term increases. Leading to long-term detrimental impacts on biodiversity and farmer income.

ALWAYS SHADE GROWN. NEVER SHADY.

INDUSTRIAL COFFEE

1. FIND A FOREST
2. CUT IT DOWN
3. PLANT COFFEE

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PEACE COFFEE

1. FIND A FOREST
2. LET IT BE
3. PLANT COFFEE

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THE WON’T GIVE UP CUP. JOIN US IN THE DAILY GOOD FIGHT.
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