2020 began innocently enough. Like any other new year before, hopes were high and sights were set on goals that would give purpose, joy, and energy to our days. Here at Peace Coffee, the beginning of 2020 is almost unrecognizable. We had just taken delivery of a new roasting machine, completed an expansion of our roastery, and had big plans to grow our coffee shop, coffee truck, and wholesale operations. But as they say in the business, this year had other plans.
We’ll save you the full recap, but fast forward to the end of the year and we’re grateful our building is still standing, that our first coffee shop space has been repurposed to house Wildflyer Coffee–a specialty coffee non-profit that employs youth experiencing homelessness, and that we were able to meet customers’ changing coffee needs as many of us work from home with kitchen tables as desks and Zoom as the company conference room. To be completely honest, while we reflect and mourn on the indelible moments of 2020 that brought pain, division, and struggle to so many, we also celebrate because our resiliency kept coffee carafes full across the country. Our commitment to be ‘in it for good’ means we’re even more focused on our local and global community as a responsible business that values people and planet over profit.