See the Changes
Along with our branding and packaging change, done by the amazing women of Werner Design Werks, 2019 brought new wheels (of the 2 and 4 variety), new roasting flames, and new space! Early in 2019, we hopped on the opportunity to purchase a coffee truck that we could fully outfit for mobile service around the Twin Cities and the Upper Midwest. Our first foray into coffee that comes to you took us to exciting events like the Twin Cities Marathon, Open Streets Minneapolis, Twin Cities VegFest, and Surly Darkness Day.
Midway through the year, we began an expansion project of our warehouse in our forever-home at the Greenway Building. One of our longtime neighbors moved, which gave us the opportunity to increase our space and gain our own dock for green coffees to be delivered to our back door from around the globe. With the expanded space, we were able to add a new roaster after putting our most recent machine in service during 2008. The new machine from Deidrich Roasters in Idaho will expand our capacity and increase efficiency for our team while cutting down roasting time and environmental impact. And it’s gorgeous to boot!
Coffee is a truly magical thing. The tale of how coffee came to be consumed by humans is shrouded in lore, and yet the coffee industry is in some way responsible for the livelihood of up to 10% of the world’s population. With over 25 million coffee farming families in the world, our commitment to keeping farming sustainable and profitable is as strong as it ever was.
Our work begins at the source, where our founding commitment to our farmer partners remains rooted in purchasing 100% organic, fair trade coffee that has a floor price of $2.25/lb. as the mainstream coffee market hovers around $1.00/lb. We raise our partnership by reinvesting in farmers and coffee-growing communities with a 3¢/lb. contribution to the Climate, Carbon, and Coffee initiative. Our contribution of nearly $30,000 in 2019 helped fund grants that improved farming conditions for many at the beginning of the supply chain. The most exciting project that we’ve seen in this program is the development and distribution of the Cool Farm Tool, an amazing resource that exists to help farmers track their fields and returns measurable data that helps highlight carbon sequestration through regenerative agriculture. Stay tuned for more on this in 2020!
Here in the Twin Cities, our community of customers and friends face many issues that we seek to play a positive, impactful part in. There are so many amazing organizations that need support, and we’re grateful to be able to be part of helping them grow. In 2019, we contributed over $20,000 to the work of incredible groups like Open Arms of Minnesota, Save the Boundary Waters Canoe Area, St. Stephen’s Human Services, Bountifields, and Climate Generation. We also continued to donate thousands of pounds of coffee to help fuel the work of many other organizations as a productivity boost, fundraising inspiration, or volunteer motivator.
Through our commitment and proven work with the community at home and at origin, we were named a 2019 Best For The World B Corporation in the Community category.
2019 brought a slew of new places to find Peace Coffee on the shelves including many natural food co-ops in the Midwest, and an exciting entry into Earth Fare, a 55-store natural grocery market based in the South with stores from Michigan to the tip of Florida. And if you’re ever flying through MSP Airport, catch a cup of Peace Coffee at Hi-Lo Diner, The Cook and The Ox, LeAnn Chin, and Angel Food Bakery.
2020: A Coffee Odyssey
As we approach our 25th year of business, we’re beginning to look back on our history as a company, our impact on coffee producers and their cooperatives, and the changes in the global coffee economy as a whole. 2020 is going to be a year to deepen our roots in coffee-growing communities while also doubling down on our promise to be ‘In It For Good’. We hope you follow along as we expand our support of these communities while remaining the hard-working, coffee-crazy people we have always been.