November 10, 2020
MINNEAPOLIS – Peace Coffee announces its new seasonal coffee release, Snowshoe, just in time for Thermos season. Coffee has been declared (by us) an essential item for Minnesota’s all-outdoor gathering situation this winter, so this limited quantity blend release on November 16th is a welcome addition. Defined by rich chocolate and molasses-y sweetness, with hints of citrus, Snowshoe medium roast is a blend of beans responsibly sourced from Peru, Colombia and the Democratic Republic of Congo.
“For some, winter is the season that invigorates us,” says Lee Wallace, CEO of Peace Coffee. “Whether you find cold weather bracing, you’re looking for a unique coffee to serve at your weekly driveway brunch bar (that’s going to be a thing), or you prefer to cozy up and hibernate indoors alone by a crackling fire – a hot cup of Snowshoe should be part of your life this time of year.”
“At Peace, we look forward to seasonal blends as a chance to showcase unique beans and flavor combinations,” says Jessica Yockey, Peace Coffee head roaster and quality control manager. “This is especially true with Snowshoe, because, well, winter is hot beverage season, and this particular blend is one best served anywhere you’re enjoying the outdoors. The dark chocolate, molasses and orange notes make it an especially ideal pairing with holiday sweets, a cozy fika with Swedish cinnamon rolls, or Grandma’s secret sugar cookie recipe.”
Peace Coffee’s winter seasonal blend, Snowshoe, will be available for a limited time at Twin Cities food co-ops, Lunds & Byerlys and Kowalski’s grocery stores, as well as online. It joins other Peace Coffee seasonal offerings, including the autumnal Nocturnal blend and spring’s Pollinator blend. For recipes for the holiday hot drink season, visit Peace Coffee’s website.
Since 1996, Peace Coffee has been In It For Good. In its 24+ years in business, Peace has purchased more than five million pounds of green coffee from small-scale farmer cooperatives in more than 12 countries. In 2019, ninety-eight percent of its coffee came from cooperatives that Peace Coffee has had relationships with for more than five years. Three cents a pound for every pound Peace Coffee buys goes into coffee climate and carbon initiatives. The socially conscious coffee roasting company is a Certified B Corp, bringing transparency to the coffee industry while delivering expertly roasted, small batch organic coffee (often via bicycle in the Twin Cities) to its many fans in Minnesota, Wisconsin, Iowa, and the Chicago area. The beans for its blends come from farmer-owned cooperatives in Sumatra, Guatemala, Nicaragua, Peru, Ethiopia, Colombia, Congo, and Honduras.