September 25, 2020
MINNEAPOLIS — It’s the best holiday of the year — National COFFEE Day is this Tuesday, September 29th. However you choose to celebrate this year, especially if that’s quietly at home, Jackson O’Brien — head barista for certified B-corp fair-trade organic Minnesota-based coffee company Peace Coffee — will share advice for leveling up coffee drinks for the big day, based on coffee trends we’re seeing this fall.
Peace Coffee announces its first annual National Coffee Day hotline— Jackson will take coffee-related questions on Peace Coffee’s Instagram Live between 9 and 11 a.m. on the 29th.
Keeping in line with national trends, the coffee roaster is seeing a spike in online coffee sales, as well as a dramatic increase in home brewing equipment purchases. Monthly coffee subscriptions have doubled, five-pound bag bean sales have tripled. Peace Coffee is available online at peacecoffee.com as well as at regional major grocers, natural food co-ops, and Target stores.
Jackson says there’s far too much pretense in the coffee world about how drinking incredibly strong black coffee that’s been roasted a certain way is the only “proper” way to enjoy a cup. “How you drink coffee is not the same way I might drink coffee, but that’s okay. You brew you, and if that’s drinking pumpkin spice lattes, that’s just dandy. As long as you make them with Peace Coffee,” he says.
Over 24 years in business, Peace has purchased more than ten million pounds of organic and fair-trade green coffee from small-scale farmer cooperatives in more than 12 countries. In 2019, 98 percent of its coffee came from cooperatives that Peace Coffee has had relationships with for more than five years. Peace Coffee also contributes three cents for every pound purchased into the Carbon, Climate and Coffee initiative supporting coffee farming communities.
Since 1996, Peace Coffee has been In It For Good. The socially-conscious coffee roasting company is a Certified B Corp, bringing transparency to the coffee industry while delivering expertly roasted, small batch organic coffee (often via bicycle in the Twin Cities) to its many fans in Minnesota, Wisconsin, Iowa, and the Chicago area and beyond. The beans for its blends, which include customer favorites like Tree Hugger, Twin Cities, and Birchwood, come from farmer-owned cooperatives in Sumatra, Mexico, Guatemala, Nicaragua, Peru, Ethiopia, Colombia, Congo, and Honduras.