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The
following is a conversation with Tiffany Tompkins, owner
of Etica Fair Trade. This is the first business in the US
to import and sell Fair Trade Ceritified Wine.
When
did Etica Fair Trade start?
I started selling Fair Trade handmade crafts in
November 2005 and started selling wine in November 2006.
We were incorporated in September 2005 so that makes us
just a little over 1-years old.
Why
did you decide to sell fair trade products?
I received my masters in international Trade Policy
and was recruited to work in China upon graduation. While
living in China, I taught WTO trade policy classes to
Chinese businessmen and government employees. Realizing
how WTO rules were only benefiting a select few, I started
exploring other trade relationships as a model for better
business, economic growth, and sustainable development.
I
moved on from my teaching job and began volunteering with
Action Aid International China. At AAIC, I researched the
impact the WTO’s agricultural policies were having on
poor farmers and minority groups. This research led to an
understanding of the concept of Fair Trade.
I
wrote a Fair Trade in China research paper to identify
what was happening with Fair Trade in the country. This
project allowed me to visit Fair Trade projects in Yunnan
and Tibet, and interview Fair Trade Labeling Organization
(FLO) tea certifiers. In the winter of 2005 I moved to
London and volunteered with the Fairtrade Foundation (the
UK’s equivalent of Transfair). I helped with
preparations for Fairtrade Fortnight, and the Trade
Justice Movement’s Fair Trade events at Whitehall. At
this time I was also contacting Fair Trade suppliers and
ordering samples and was writing a business plan for Etica.
What
made you want to sell FT wine?
While living in London I saw all the products that
were being certified Fair Trade. I was really excited
about all the wine that was coming into the market. I love
wine and got into it while I was going to school in
Monterey, California. It wasn’t hard for me to figure
out that Fair Trade + wine was a great combination for me
and I was convinced that it was about time the US got to
enjoy these wines as well.
Have
you been to the vineyards that grow your wine?
I have! And I hope to continue to visit them every
year. This is my favorite part of my job. I get to meet
with farmers, workers, family members, sommeliers, coop
presidents, social fund managers, worker representatives,
and just about everyone that is involved production, from
grape to packaging.
Visiting
the vineyards allows me to see how Fair Trade has helped
the cooperatives and the region. I can also see firsthand
what needs are still prevalent and discuss solutions with
the workers and farmers.
To
read more about the specific wine regions and cooperatives
in Chile and South Africa that grow the grapes for
Etica’s wine go to: www.eticafairtrade.com/view_regions/
What
is your favorite wine that you sell?
I love all of our wines but right now I'm in my
“winter shock” phase and have been in the mood for
spice. Needless to say I am drinking a lot of Carmenere
and Merlot from Chile. They are perfect with hearty,
well-seasoned dishes.
Etica Fair Trade Wine is sold
at various restaurants and retailers in the Twin Cities.
For
a complete list visit: http://www.eticafairtrade.com/find_the_wine/
For
general information on Etica Fair Trade, email info@eticafairtrade.com
or feel free to call them at:
(612) 823-7609.
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