Howdy,
y’all. As you can see from my newly acquired accent, I
was just in Texas. Beautiful country, full of friendly
folks fond of staring at strangers, but hot as all get
out. I saw one cyclist in the small town where I was
visiting. He was riding the white line on a road with no
shoulder, baking under 97 degrees of full sun, looking
positively wretched. I felt deep empathy.
The
next day I was back on a plane. The captain announced
"72 and clear skies" as we began our decent into
MSP. I could practically sense all the backyard bar-be-ques
happening below as suburban Eagan scrolled past and we
glided into the airport.
Summer’s
been good to us this year. Temperatures have been down,
rain comes when it’s supposed to, and though forest
fires have been raging through Voyageurs National Park,
the wind’s been blowing the smoke over that pesky
Canada. If anything it’s going by too fast -- again. My
beshorted and unsocked days are numbered but my tan is
looking good. Now more than ever people are looking past
that tan and eyeing-up my job instead, thinking I could do
that -- I want to do that!
My
co-worker, Anna, received an email this week from an
ambitious, strapping chap in western Michigan who offered
to deliver our coffee by bike in his community. We’d
ship the beans to him and he’d take it from there: his
idea. Anna’s idea: let’s keep shipping directly to
these stores via UPS and forget the liason approach. My
idea: hmm, what if…
What
if he bought himself a trailer (www.bikesatwork.com)
and began putting up fliers to promote his friendly,
reliable, and environmentally sound distribution service?
What if he went to the local newspaper and offered to drop
papers every morning? What if he could deliver groceries
to his busy neighbors and they’d pay him for his time?
Plants can be delivered from nurseries, fresh baked goods
from bakeries, prescriptions can be delivered to the
elderly, harmful prisoners can be strapped in and given a
ride that’ll scare’em straight, voting machines (the
good ol’ manual variety) can be wheeled to the homes of
handicapped voters. With enough foresight, creativity, and
time-management, it shouldn’t be too hard to turn a
modest profit.
Given
that the cost of a bike and a trailer combined is cheaper
by far than what the average American pays for automobile
insurance alone each year, our hypothetical entrepreneur
shouldn’t have to work too hard for a return on the
initial investment. Given also the minor celebrity status
("You know, that guy") and the word-of-mouth
business connections, work shouldn’t be too hard to
find.
All
this is strictly conjecture, I’ll admit. But I like
conjecture, it keeps the "what ifs" buoyant. I
also like knowing that another person, a sane and rational
person, wants my job. They see some kind of future in
human power and a two-wheeled contraption, and I don’t
want to be the one to say no.
You
can’t have my job though, but you can make your own. To
this end I would recommend the book "Cycling for
Profit" by Jim Gregory of Bikes-at-Work. He offers
plenty of advice on how to get a bike-oriented service
rolling and making money in this business specifically.
It’s worth checking out.
To
the rest of you who don’t want my job, I apologize for
the digression. Enjoy the rest of your summer though,
it’ll go fast. For Pete’s sake get outside as much as
you can, drink plenty of iced lemon tea (or iced Peace
Coffee), soak up the late afternoon sun, and enjoy!
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